In the digital age, some people may think that business cards are outdated and irrelevant. However, this is far from the truth. Business cards are still powerful for marketing and networking for many reasons. Here are 10 reasons why you should always have a stack of business cards ready to hand out.
- Business cards make a good first impression. When you meet someone for the first time, whether it’s a potential client, partner, or employer, you want to leave a positive and memorable impression. A well-designed and professional-looking business card can help you do that. It shows that you care about your personal brand and that you are prepared and professional.
- Business cards are convenient and portable. Unlike other forms of marketing materials, such as brochures, flyers, or banners, business cards are easy to carry around and fit in your pocket or wallet. You never know when you might run into an opportunity to promote yourself or your business, so having a business card handy can save you time and hassle. You can also easily distribute them to multiple people at events, meetings, or trade shows.
- Business cards are personal and human. In today’s world of online communication and social media, it can be hard to establish a genuine and meaningful connection with people. Business cards are a way to add a personal touch and a human element to your marketing and networking efforts. They allow you to share your contact information in a more direct and personal way than sending an email or a text message. They also show that you value face-to-face communication and that you are interested in building a relationship with the person you are giving them to.
- Business cards are versatile and customizable. One of the advantages of business cards is that you can customize them to suit your needs and preferences. You can choose the size, shape, color, font, logo, and design of your business cards to reflect your personality and brand identity. You can also include different types of information on your business cards, such as your website, social media handles, QR codes, or slogans. You can even use different business cards for different purposes or audiences, depending on the message you want to convey.
- Business cards are cost-effective and affordable. Compared to other forms of marketing and advertising, such as online ads, billboards, or TV commercials, business cards are relatively cheap and easy to produce. You can order them online or print them yourself at home or at a local print shop. You can also get discounts for bulk orders or use coupons or deals to save money. Business cards are a low-cost but high-impact way to market yourself or your business.
- Business cards are tangible and durable. Unlike digital information that can be easily deleted, lost, or forgotten, business cards are physical objects that can last for a long time. They can withstand wear and tear and can be stored in various places, such as wallets, purses, desk drawers, or card holders. They can also be passed on from one person to another, creating a ripple effect of exposure and referrals for you or your business.
- Business cards are credible and trustworthy. In the age of online scams and frauds, people may be wary of giving out their personal or financial information online or over the phone. Business cards are a way to establish credibility and trust with your potential customers or clients. They show that you are a legitimate and reputable person or business that they can contact in case they have any questions or concerns. They also show that you are confident and proud of what you do and that you stand behind your products or services.
- Business cards are creative and expressive. Business cards are not only functional but also artistic and creative. They allow you to showcase your style and flair and to stand out from the crowd. You can use different materials, textures, finishes, or effects to make your business cards more attractive and eye-catching. You can also use different shapes, such as circles, squares, triangles, or even die-cut shapes that match your logo or industry. You can also use different fonts, colors, images, or graphics to make your business cards more fun and unique.
- Business cards are informative and educational. Business cards are not only a way to share your contact information but also a way to educate your potential customers or clients about what you do and how you can help them. You can use your business cards to highlight your skills, qualifications, achievements, awards, or testimonials. You can also use them to explain your products or services, their benefits and features, or their prices and discounts. You can also use them to provide tips, advice, facts, or statistics that are relevant to your industry or niche.
- Business cards are effective and proven. Finally, one of the main reasons why business cards are still powerful for marketing is that they work. Studies have shown that business cards can increase sales by up to 2.5% for every 2 000 cards distributed. They can also generate more referrals by up to 10%. They can also increase brand awareness by up to 70%. These numbers show that business cards are not obsolete but rather essential tools for marketing success.
In conclusion, business cards are still powerful for marketing because they make a good first impression.
Dawn Corbett is a driven, self-motivated, elementary educator, and a molder of young minds. She has taught in public education for twenty plus years. Creating original content is something that she is passionate about and gets excited about. She knows the value of confidentiality, cooperation, and being a team player. Working as an editor and blog writer has given her a valuable opportunities to develop her own intellect and a different perspective on how to respectfully communicate with others in different styles.